PART 1: The year 2018 was the year of the women. in 2018 women changed the rules to the game in big ways and let the world know we are here to stay, here to win. This is a list of women that raise the pig, brought home the bacon, cooked it up and served it up their way.
1-Number one one our list is Kylie Jenner founder and owner of cosmetic company Kylie Cosmetics. Jenner runs one of the hottest makeup companies ever. Kylie Cosmetics launched two years ago with a $29 "lip kit" consisting of a matching set of lipstick and lip liner, and has sold more than $630 million worth of makeup since, including an estimated $330 million in 2017. Even using a conservative multiple, and applying our standard 20% discount, Forbes values her company, which has since added other cosmetics like eye shadow and concealer, at nearly $800 million. Jenner owns 100% of it.
Add to that the millions she's earned from TV programs and endorsing products like Puma shoes and PacSun clothing, and $60 million in estimated after-tax dividends she's taken from her company, and she's conservatively worth $900 million, which along with her age makes her the youngest person on the fourth annual ranking of America's Richest Self-Made Women.
But she's not just making history as a woman. Another year of growth will make her the youngest self-made billionaire ever, male or female, trumping Mark Zuckerberg, who became a billionaire at age 23. (Snapchat's Evan Spiegel also became a billionaire in his early 20s, though it's less clear when he passed that threshold.)
Basically, all Jenner does to make all that money is leverage her social media following. Almost hourly, she takes to Instagram and Snapchat, pouting for selfies with captions about which Kylie Cosmetics shades she's wearing, takes videos of forthcoming products and announces new launches. It sounds inane until you realize that she has over 110 million followers on Instagram and millions more on Snapchat, and many of them are young women and girls–an audience at once massive and targeted, at least if you're selling lip products.
When you can make such quick cash, who needs a big exit? Kylie Cosmetics has already generated an estimated $230 million in net profit. And sometime later this year, its owner will likely take a title that Bill Gates and Mark Zuckerberg once held–youngest-ever self-made billionaire, redefining in the process the very nature of "self-made." It's quite a world we live in.