Long before "clean" became part of the collective consciousness, we were making natural, mineral-based makeup and skincare. Purity in formulation and feel has been our guiding principle since the very beginning, and to this day, we continue to innovate beauty products that are full of skin-loving minerals, and free of harmful ingredients.
Good Goes Beyond Makeup
When you choose clean beauty products, you're being good to your skin and the environment. Your decisions have an outward effect: even the smallest ones can impact your community and the world beyond it. That's why we choose to be good, to make a difference in others' lives, and to effect real change.